I see patterns others miss. I turn complex products into things users trust and businesses bet on.
I see patterns others miss. I turn complex products into things users trust and businesses bet on.
One of my onboarding flows replaced 3–4 sales calls. Another served 8 million patients. The domain changes. The way I work doesn't.
Product Designer
S. Product Designer
8+ years
B2C | B2B SaaS | 0-1
B2C | B2B SaaS | 0-1
Strategic Design Thinking
Strategic Design
Accessibility-First
8+ years
Case Studies
2023 - Now
Product Strategy
PropTech
B2B SaaS
Transforming Property Intelligence into Confident Decision-Making
A senior-level case study in product transformation — helping a complex UK PropTech platform shift from support-heavy workflows to self-serve decision-making for property professionals.
2×
ARR growth
+56%
APRA
36%
fewer support tickets
2×
ARR growth
3×
feature adoption
36%
fewer support tickets
2021
0→1 • B2B SaaS
Healthcare
EMR | EHR
Building a radiology platform from zero — connecting clinics with remote specialists
Before this existed, hospitals burned scans to CDs and posted them. Reports took days. I designed the system that changed that.
3×
faster diagnosis
1.5K+
cases in first 6 months
20+
clinic partners
3×
faster diagnosis
15+
clinic partners
1.5K+
cases in first 6 months
2020
Feature design
Digital Healthcare
Digital Healthcare
B2C | B2B SaaS
B2C | B2B SaaS
Digitising healthcare triage when clinics couldn't afford to slow down
8 million patients. 37K physicians. 6 weeks to connect two platforms that had never spoken to each other.
8M
patients
120K
appointments/day
4.8
App Store rating
8M
patients
120K
appointments/day
4.8
App Store rating
2 days • 2025
Side Project • 0→1 B2C
Consumer App
Consumer App
AI-integrated workflow
Vibe-coded a family task app with AI — from idea to prototype in 3 days
I kept forgetting tasks that had no deadline — not urgent enough to remember, too important to miss. So I built something different, using Claude as a design partner to turn mental overload into floating bubbles.
3
days for implementing
2
working view
2
AI tools
3
days for implementing
2
working view
2
AI tools
Reducing product complexity to increase adoption, retention, and growth.
Reducing product complexity to increase adoption, retention, and growth.
Cross-functional Alignment
UX Strategy
Ideas Testing
User Research
Information Architecture
Design systems
My design journey
It started with me plastering Britney Spears and puppy photos into my friend's journal, adding captions in truly terrible neon colours. That chaotic little project somehow turned into a lifelong love for making things people actually enjoy using.
Now I'm in Worcester, designing B2B platforms that don't make people want to throw their laptops out the window. I love untangling messy dashboards and helping junior designers find their groove.
Here's the weird bit: I studied Ecology. But honestly? Understanding how ecosystems work has made me a better designer. I've also collected 10+ certificates in design and business analysis along the way (yes, I'm that person).
When I'm not at my desk, I'm usually hiking-still hunting for patterns, just in nature instead of user flows.
📣
A bit about me
Experience
Experience
Senior / Sole Product Designer
Senior / Sole Product Designer
N!mbus
N!mbus
Jul 2023 - Present
Business Analyst & Product Owner
Business Analyst & Product Owner
Requestum
Jan 2022 - Jul 2023
Senior UX/UI Designer
Senior UX/UI Designer
SDH
Mar 2020 - Jan 2022
UX/UI designer
UX/UI designer
FlexSolution
Dec 2017 - Mar 2020
Skills
Skills
Product Design
UX Strategy & Problem Framing
User Research & Insight Synthesis
UX Research
Accessibility (WCAG 2:1)
Cross-functional Collaboration
Interaction Design (Data-heavy UX)
Design Systems & Scalable UI
Usability Testing & Validation
Cross-platform Design (Web, iOS, Android)
Workshops
Design Sprint
Leadership & Mentoring
Vibe-coding
Much more
Let's connect
Let's connect
If you think we might be a good fit — let's talk.
If you think we might be a good fit — let's talk.
Case Studies
Transforming Property Intelligence into Confident Decision-Making
Led the redesign under limited research and stakeholder alignment constraints
Product Strategy
2023 - Now
B2B SaaS
PropTech
Users needed 4 sales calls just to understand basic filtering. I redesigned the system so they didn't.
2×
ARR growth
3×
feature adoption
36%
fewer support tickets
Vibe-coded a family task app with AI — from idea to prototype in 3 days
2025
Side Project
•
0→1 B2C
AI-integrated workflow
Consumer App
I kept forgetting tasks that had no deadline — not urgent enough to remember, too important to miss. So I built something different, using Claude as a design partner to turn mental overload into floating bubbles.
3
days for implementing
2
working view
2
AI tools
Digitising healthcare triage when clinics couldn't afford to slow down
Feature design
2020
B2C | B2B SaaS
Digital Healthcare
Delivered under COVID lockdown with limited research access and accelerated timelines.
8M
patients
120K
appointments/day
4.8
App Store rating
Building a radiology platform from zero — connecting clinics with remote specialists
Healthcare
EMR | EHR
2021
0→1 B2B SaaS
From 0 to 1: distributed radiology platform connecting clinics with remote specialists
Before this existed, hospitals burned scans to CDs and posted them. Reports took days. I designed the system that changed that.
8M
patients
120K
appointments/day
4.8
App Store rating
Side Projects
Experience
Senior / Sole Product Designer
N!mbus
Jul 2023 - Present
Business Analyst & Product Owner
Requestum
Jan 2022 - Jul 2023
Senior UX/UI Designer
SDH
Mar 2020 - Jan 2022
UX/UI designer
FlexSolution
Dec 2017 - Mar 2020
My design journey?
It started with me plastering Britney Spears and puppy photos into my friend's journal, adding captions in truly terrible neon colours. That chaotic little project somehow turned into a lifelong love for making things people actually enjoy using.
Now I'm in Worcester, designing B2B platforms that don't make people want to throw their laptops out the window. I love untangling messy dashboards and helping junior designers find their groove.
Here's the weird bit: I studied Ecology. But honestly? Understanding how ecosystems work has made me a better designer. I've also collected 10+ certificates in design and business analysis along the way (yes, I'm that person).
When I'm not at my desk, I'm usually hiking—still hunting for patterns, just in nature instead of user flows.
👋
A bit about me
Reducing product complexity to increase adoption, retention, and growth.
Cross-functional Alignment
UX Strategy
Ideas Testing
User Research
Information Architecture
Design systems