I design for complexity. The domain changes. The way I work doesn't.
One of my onboarding flows replaced 3–4 sales calls. Another shipped in 6 weeks during COVID — offline visits dropped by half.
Senior Product Designer
S. Product Designer
8+ years
B2C | B2B | SaaS
B2C | B2B | SaaS
Accessibility-First
8+ years
Case Studies
Product Strategy
PropTech
B2B SaaS
Transforming Property Intelligence into Confident Decision-Making
A senior-level case study in product transformation — helping a complex UK PropTech platform shift from support-heavy workflows to self-serve decision-making for property professionals.
2×
ARR growth
75%+
ARPA growth
36%
fewer support tickets
2×
ARR growth
3×
feature adoption
36%
fewer support tickets
Password needed
0→1 • B2B SaaS
Healthcare
EMR | EHR
Building a radiology platform from zero — connecting clinics with remote specialists
Before this existed, hospitals burned scans to CDs and posted them. Reports took days. I designed the system that changed that.
3×
faster diagnosis
1.5K+
cases in first 6 months
15+
clinic partners
3×
faster diagnosis
15+
clinic partners
1.5K+
cases in first 6 months
Feature design
COVID-19 Response
B2B2C Healthcare
Digitising healthcare triage when clinics couldn't afford to slow down
8 million patients. 37K physicians. 6 weeks to connect two platforms that had never spoken to each other.
120K
appointments/day through the scheduling flow
120K
appointments/day through the scheduling flow
0→1 B2C
Consumer App
AI-integrated workflow
Mobile-first
Launched in 2026
AI-integrated workflow
June 2026
Designed and shipped a psychology app — from idea to live product in 4 weeks
Clinical psychologist's methodology, no way to reach a global audience. I proposed going digital — designed and built the entire product myself. No developers. No budget.
4
weeks to ship
100+
access requests
58
participants in 3 days
4
weeks to ship
100+
access requests
2
engagement rate
100+
access requests
58
participants in 3 days
My design journey
It started with me plastering Britney Spears and puppy photos into my friend's journal, adding captions in truly terrible neon colours. That chaotic little project somehow turned into a lifelong love for making things people actually enjoy using.
Now I'm in Worcester, designing complex products that don't make people want to throw their laptops out the window. I love untangling messy dashboards and helping junior designers find their groove.
I studied Ecology. It turns out that's not such an odd background for this work. Ecosystems don't have a single point of control — they're held together by dependencies, feedback loops, and the things that happen when one variable shifts. Complex products work the same way. I tend to find the structural problem before proposing the surface fix, and I think that's where the ecology training actually lives.
When I'm not at my desk, I'm usually hiking — still hunting for patterns, just in nature instead of user flows. New terrain keeps the thinking fresh. That's true for landscapes and for domains.
📣
A bit about me
Let's connect
Let's connect
If you think we might be a good fit — let's talk.
If you think we might be a good fit — let's talk.
Case Studies
Transforming Property Intelligence into Confident Decision-Making
Led the redesign under limited research and stakeholder alignment constraints
PropTech
B2B SaaS
Product Strategy
Users needed 4 sales calls just to understand basic filtering. I redesigned the system so they didn't.
2×
ARR growth
3×
feature adoption
36%
fewer support tickets
Digitising healthcare triage when clinics couldn't afford to slow down
Feature design
B2C | B2B SaaS
Digital Healthcare
Delivered under COVID lockdown with limited research access and accelerated timelines.
120K
appointments/day through
the scheduling flow
Building a radiology platform from zero — connecting clinics with remote specialists
EMR | EHR
0→1 B2B SaaS
Healthcare
From 0 to 1: distributed radiology platform connecting clinics with remote specialists
Before this existed, hospitals burned scans to CDs and posted them. Reports took days. I designed the system that changed that.
3×
faster diagnosis
15+
clinic partners
1.5K+
cases in first 6 months
Side Projects
Side Project • 0→1 B2C
AI-integrated workflow
Consumer App
June 2026
Designed and shipped a psychology app — from idea to live product in 4 weeks
Clinical psychologist's methodology, no way to reach a global audience. I proposed going digital — designed and built the entire product myself. No developers. No budget.
150+
access requests
4
weeks to ship
58
participants in 3 days
My design journey?
It started with me plastering Britney Spears and puppy photos into my friend's journal, adding captions in truly terrible neon colours. That chaotic little project somehow turned into a lifelong love for making things people actually enjoy using.
Now I'm in Worcester, designing complex products that don't make people want to throw their laptops out the window. I love untangling messy dashboards and helping junior designers find their groove.
I studied Ecology. It turns out that's not such an odd background for this work. Ecosystems don't have a single point of control — they're held together by dependencies, feedback loops, and the things that happen when one variable shifts. Complex products work the same way. I tend to find the structural problem before proposing the surface fix, and I think that's where the ecology training actually lives.
When I'm not at my desk, I'm usually hiking — still hunting for patterns, just in nature instead of user flows. New terrain keeps the thinking fresh. That's true for landscapes and for domains.
👋
A bit about me
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